Logo Design
Furst Design will work with your business or organization to design a logo that is not only appropriate for your industry but eye-catching and memorable, as well.
- PA Tax Help
- The client wanted a friendly logo for this non-profit organization that helps people with IRS tax issues. The client asked for an abstract drawing of a human figure. Furst Design drew three figures and set them in a pyramid shape to indicate people helping other people. We then chose warm, reassuring colors to evoke a feeling of caring.
- Miniature-Boxes
- This e-commerce site needed a logo to help brand the business and differentiate it from the competition. Furst Design created a clean, modern logo with a stylized box in place of the letter "O". A tagline below completes the logo.
- Hippo Mojo
- Hippo Mojo is a fun, lighthearted store for people who love hippo collectibles and gifts. An equally fun logo was needed to help this store create an identity in its niche. Furst Design drew a happy hippo with offset letters below spelling out the name of the business. The hippo's feet rest on the letters and appear to be pushing them down with his weight.
- Harrison Properties
- Starting with the name, Furst Design chose a strong font for this energetic young company. A font with serifs that lends a feeling of reliability and stability was selected. Then I needed a graphic to complete the logo. Since this is a property management company, a house graphic was the obvious choice. I experimented with various shapes but finally pared down the house to a roofline only. I extended one side of the roof for a dynamic feel and tied in the end to a letter.
- Delaware Modern Pediatrics
- The client asked for a bold, colorful logo that reflected their specialty in children's medical care but wasn't cutesy. Numerous line drawings of children and families were considered before settling on the simple but powerful representation of a boy and a girl see here. A clean, simple, modern sans-serif font complemented the clean design. Cheerful, kid-friendly colors give a welcoming feel to the logo.
- Jewelry Historians
- This non-profit organization dedicated to jewelry enthusiasts requested a classy, simple logo. After much discussion and research, the team decided to go with a text-only logo, as it was difficult to select a piece of jewelry that adequately represented all periods of jewelry history. The result: a pared down logo in a old-style font that is pleasing to the eye and easy to drop into all sorts of printed materials.
Put Your Logo To Work For You
A good logo is instantly recognizable. Think of a striped apple with a bite out of it; two red bull’s eye concentric circles; or five interlocking colored rings. These logos—for Apple Computers, Target, and the Olympics—are eye-catching but simple designs that pair strong graphics with appropriate color to brand the organizations they represent. Your logo should do the same for your business.
What is a logo?
A logo is a graphic element, symbol, or icon of a trademark or brand (e.g., Target’s bull’s eye). A logotype is text set in a unique typeface or arranged in a particular way (i.e., the text that spells out the word Target). In popular usage, the word logo is used to signify the graphical portion of a business identity (e.g., Target’s two red circles comprising a bull’s eye) and may or may not include the logotype.
Why you need a logo
A logo gives the first impression of a business. It can promote your business (put it on letterhead, signs, ads, etc.); can attract customers (picture those golden arches of McDonald’s during lunch hour); and can give a unique identity (think Coke versus Pepsi). In many ways, a logo is as important as the business name. When your customers see your logo, they will think of your business. So make sure that both your logo and your business are memorable. A logo is an aspect of your company branding and helps distinguish you from your competitors. It works with your colors, tagline (slogan), and marketing campaign.
Elements of a good logo
Since your logo will represent your business and will be seen by many potential customers, it’s important to consider the design carefully. Most importantly, the logo should represent your company appropriately. In other words, don’t choose an orange sun for a bottled water company. Be sure your logo displays basic design principles such as color, form, line, and space. A logo should look good in black and white as well as color and should retain its integrity whether reproduced small or large. A logo that looks good on your company’s letterhead may not necessarily be readable at a smaller size on the web or at a larger size on a billboard.
Put your logo to work
Place your logo on everything you print: letterhead, invoices, business cards, websites, company vehicles, pens, t-shirts, signs, and ads. Who knows, maybe your business will be the next Target or Apple Computers. A strong logo is an important part of your future success.